Cold traffic, warmed into booked calls.
I run cold email and LinkedIn outreach that puts qualified sales meetings on your calendar. You only pay when one shows up. No retainer, no guessing.
- No retainer
- No long contract
- Pay only per meeting that shows
Your risk is capped at $497. Everything else is on me.
Most outreach agencies charge a fat retainer whether they deliver or not. I don't. You pay infrastructure once a month. After that, I only get paid when a qualified meeting shows up on your calendar.
Domains, inboxes, warmup, lead data. This is cost, not margin — it's what lands you in inboxes instead of spam. It's also the most you can lose.
Across cold email and LinkedIn. Targeting, list-building, copywriting, sending, follow-up, reply handling. You touch none of it.
A flat fee per qualified meeting that shows on your calendar. No meeting, no charge. No show, no charge. The performance is the guarantee.
Here's everything that $497 actually buys you.
Most agencies unbundle every line below and bill it separately. ColdCraft is one number — and the per-meeting fee is the only thing that grows when it works.
- 01Dedicated, warmed sending infrastructureMost agencies bill this as a separate setup fee. Included.
- 02A verified, hand-built list of decision-makersBuilt to your exact ICP. No scraped junk, no recycled databases.
- 03Cold email copy written and split-tested for your marketAngles tested weekly against real reply data — not best-guess templates.
- 04LinkedIn outreach to your highest-value targets, in parallelSame prospects, two doors. The high-value ones get touched both ways.
- 05All replies worked and qualified for youYou only see real conversations from people who fit and want to talk.
- 06Meetings confirmed so they actually showBooked is easy. Showing up is the metric. We optimize for the second one.
- 07Real reply data and market feedbackWhat angles land, what objections come back, what your buyers actually care about.
Most of this gets sold separately, for thousands. Here it's one number — and you only pay the meeting fee when it works.
Worst case: $497 and a few weeks of sending.
You walk away with a verified list built for your exact ICP, real reply data from your market, and clarity on what messaging moves them. Most companies pay consultants thousands for that kind of market feedback. You get it included.
If meetings show — you pay for those, and only those.
Four steps. No mystery.
Infrastructure & deliverability
I set up and warm dedicated sending so you reach the primary inbox, not spam. The part most operators skip.
Targeting & list
I define exactly who's worth reaching and build a clean, verified list of decision-makers. No scraped junk.
Multichannel outreach
Cold email at volume to surface interest, LinkedIn for the high-value targets. Same prospects, two doors.
Qualified meetings on your calendar
Interested replies get worked into booked, confirmed calls that show. You just talk to people who fit and want to.
A "qualified meeting" — defined before you pay, not after.
Pay-per-meeting only works if "qualified" isn't a guessing game. So it's in writing up front, in language we both agree on.
- Matches the agreed title, seniority, and company profile.
- Fits your market with a real, current reason to talk.
- Booked and showed — or rescheduled once and showed.
- A genuine first conversation, not a survey or a tire-kicker.
- Doesn't match the agreed criteria.
- Books but no-shows and never reschedules.
- Outside your market or your offer.
- Anything that doesn't move your pipeline.
Built for high-ticket B2B, where one meeting is worth real money.
The model works when a single closed deal is worth multiples of the meeting fee. If that's you, the math is obvious. If it's not, I'll tell you straight — on the call, in plain English.
Consultants & advisors
Grant, tax-credit, financial. One client is worth five figures, so a handful of the right intros changes the year.
B2B service firms
Agencies, dev shops, fractional teams. High contract values. You live or die on consistent qualified pipeline.
High-ticket B2B
Software, equipment, specialized services. Deals big enough to justify a real outbound motion.
Let's get meetings on your calendar.
A 15-minute call to see if your market and offer are a fit. No pitch deck, no pressure — if it's not right, I'll say so.
- 1We check the fitYour market, your offer, your numbers. Five minutes in and we both know.
- 2I map the playWho I'd target, the angle, what 'qualified' means for you — in writing.
- 3You decide, risk capped at $497Month-to-month. Cancel any month. The performance fee only triggers when meetings show.